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Woman explains how to find out Google’s assumptions about you – and people are offended


In this age of social media and technology, we all know that big companies and the devices we use are collecting information about us.

But how much do they really know about you?

A TikTok user named Trish has shared a look at how you can find out all the assumptions Google has made about you.

In a video, Trish responds to the question: “What’s a random fact that you only know because of your weird, specific job?”

She reveals that she works in digital marketing and as such has learnt a lot about how “invasive” Google really is.

“If you’ve ever thought, ‘huh, this is a weird ad for me to be seeing’ there’s actually a website that you can to, to see all of the assumptions Google has made about you, based on your previous searches,” she explains.

The assumptions google makes about you based on your searches
It’s scarily accurate

The website is adssettings.google.com and Trish explains that you need to be logged into your Google account on your device in order to see the specific assumptions about you.

“Here you’ll be able to see every assumption Google has made about you and why you see the ads that you see,” she continued.

This includes what age range they think you are, your gender identity, marital status and parental status – as well as all sorts of topics you’ve Googled.

For Trish, they’d gotten all of these correct and the whole thing was scarily accurate.

However, if you’re not keen on this, Trish adds: “You can turn off ad personalisation altogether.”

A screenshot of a woman talking on TikTok
Trish shared the tip about Google on TikTok

More than six million people have watched the video, with it garnering over one million likes and thousands of comments and shares.

Many people were “offended” by the assumptions Google had made about them after they checked the website.

One person replied: “I’m offended that it estimated me being 55+ (I’m 17).”

Another wrote: “Offended that it called me single, even though I am in fact single.”

“I’m most offended that it thinks I like country music,” said a third.

Someone else joked: “So apparently I’m married. I would love to meet my husband.”

A different user commented: “It says I’m a parent of 6-12-year-olds. I am but they are dogs.”

“Mine thinks I’m a homeowner… I’m 16,” added a sixth.

A seventh branded the whole thing “super dangerous and invasive”.

A fellow TikTok user asked: “Why am I so flattered that Google thinks I’m upper-middle class?”

Have you looked at your Google assumptions? Let us know in the comments below.

Do you have a story to share? We want to hear all about it. Email us at yourmirror@mirror.co.uk



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